Entrepreneur, business developer and MBA.
Co-founder of Rheumy.
Turning raw ideas into validated, scalable business models — from first hypothesis to market-ready concept.
Driving innovation projects from early-stage exploration to testing and implementation — aligning stakeholders, priorities and execution.
Crafting brand stories and positioning strategies that cut through noise and create lasting market presence.
De-risking ventures through rapid experimentation, user validation and iterative development cycles.
Providing strategic guidance, sparring and hands-on support to founders and organisations navigating growth, innovation and complex business decisions.
Building full-funnel marketing strategies — from awareness campaigns and content systems to conversion funnels that drive sustainable growth.
The app for personal arthritis management
Internship
Vertical farming
Grow lights & indoor growing
A practical book on understanding the right problems, involving the right people and creating solutions that make a real difference in healthcare.
Most new ventures fail because nobody needs what they build. Here is how I test ideas cheaply before investing in them.
Read postHealthcare innovation often starts with technology. The best solutions start with the people who live with the problem every day.
Read postA great product without a clear path to customers stays a secret. Why the narrowest possible launch is often the smartest.
Read postA rebrand is not a new logo. It is a sharper answer to why customers should care — and it should support the commercial strategy.
Read postA practical framework for turning a raw idea into a business model you can test, pitch and build on.
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